Scene Understanding, within artificial intelligence research, endeavours to impart to computers the capacity to perceive visual situations like humans. It involves interpreting and comprehending the elements within an image or scene, mirroring human cognitive processes.

At its core, Scene Understanding strives to empower machines to perceive, comprehend, and rationalise the visual realm, enabling them to undertake suitable actions based on their interpretation of the scene.

By leaning into the capabilities of In-Store Scene Understanding (ISSU) technology with innovative solutions from Neurolabs, Consumer Packaged Goods (CPG) and retail businesses can use ISSU to gain comprehensive insights into their operational dynamics, customer behaviour, and competitive strategies within physical retail spaces.

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What Is In-Store Scene Understanding (ISSU) Technology?

ISSU, or In-Store Scene Understanding, transforms how CPG brands boost sales and manage products. It offers a full view of what's happening in stores, showing both a brand's and competitors' activities.

This is fundamental when it comes to retail execution. For CPG brands, the battleground is the retail environment, where products vie for attention and consumer loyalty is won or lost in a matter of seconds. Stellar retail execution ensures that products are available for consumers and that they are strategically placed but also presented in an engaging and appealing manner. From eye-catching displays and prominent shelf positions to impeccable inventory management, every facet of retail execution influences the consumer's purchasing decision. In an industry where competition is fierce and consumer expectations are ever-evolving, the art of retail execution emerges as a crucial differentiator, driving the success and growth of CPG businesses.

Unlike older methods that rely only on real-world data, ISSU uses synthetic data to understand visuals better. Ultimately, this replaces the outdated constraints of 'Planogram compliance,' liberating brands from their exclusive product focus. It offers an expansive perspective on the retail environment, encompassing not only the broader competitive space but also extending to the complementary ongoing promotional activities within the store.

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Streamlining Retail Operations With ZIA

Nerolabs ZIA (Zero Image Annotations) transforms Consumer Packaged Goods image recognition by eradicating manual annotations and reliance on real data.

Leveraging 3D assets and virtual scenes of CPG products, ZIA swiftly delivers precise product detection and in-store insights. This innovative approach offers faster, more accurate results at a reduced cost compared to other solutions.

Pioneering Retail Success through Advanced Image Insights

In today's fast-paced retail landscape, staying ahead means embracing innovative technologies that streamline operations and offer a competitive edge.

Enter ZIA Capture, our transformative onboarding tool revolutionising the SKU (Stock Keeping Unit) and POP (Point of Purchase) material integration process.

Its cutting-edge capabilities reduce time and costs and provide invaluable insights into competitor catalogues. The breakthrough lies in resolving the long-standing challenge that has been holding you back: catalogue management. This is achieved through effective solutions, such as:

• Universal Artwork Approach: Bid farewell to artwork concerns. Generate precise 3D models swiftly, enabling rapid onboarding without specific artwork. Moreover, delve into your competitors' catalogues, leveraging competitor insights effortlessly.
• Automated Barcode Recognition: Simplifying SKU addition, ZIA Capture automatically uploads barcodes. Manual input of EAN/UPCs is eliminated, enabling seamless product and category search and reporting within your catalogue.
• Efficient Onboarding: ZIA Capture accelerates the entire catalogue onboarding process, delivering a synthetic IR training model ready for deployment within a day. Achieve over 96% accuracy from the start, onboarding 50 - 100 SKUs in under two hours, with the potential for even faster future processes.

Embracing ZIA Capture in retail operations marks a significant stride toward efficiency, cost-effectiveness, and market agility.

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Using ZIA for SKU and POP Onboarding

ZIA Capture streamlines the SKU and POP material onboarding process, reducing time and costs significantly. Several key advantages drive this streamlined experience:

• Efficiency: Streamlined onboarding processes significantly reduce the time and effort required to add new products to the catalogue. This efficiency translates to quicker time to market, enabling faster responses to market demands and trends.
• Cost Savings: Businesses can reduce operational costs associated with manual data collection by automating tasks like barcode recognition and universal artwork creation. The faster onboarding process also means quicker time to market, potentially increasing revenue streams.
• Competitive Edge: Accessing competitor insights by onboarding their catalogues allows businesses to swiftly understand market trends and competitor product positioning. This valuable information aids in making informed decisions and devising competitive strategies.
• Accuracy and Consistency: ZIA Capture's automated processes enhance accuracy and consistency in product data management. This ensures the catalogue is up-to-date, minimising errors and discrepancies, ultimately improving customer satisfaction.
• Adaptability and Scalability: The rapid onboarding capabilities of ZIA Capture facilitate the easy addition of new products and scale-up of the catalogue. This adaptability is crucial in keeping up with industry changes and customer demands.

By leveraging this innovative technology, businesses can pave the way for streamlined operations, better-informed strategies, and sustained competitiveness in the retail landscape.

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A Perfect Partnership: Generative AI & ISSU

As demonstrated above, ISSU provides valuable insights for various important industry adaptations. However, the key lies in leveraging these insights effectively to get the best results possible.

Generative AI simplifies this process, enhancing productivity. An AI assistant can provide instant access to valuable knowledge and enhancements when paired with a well-organised catalogue.

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Introducing, ChatGPG

ChatCPG, our AI tool, empowers CPG brands and Field Marketing Agencies (FMAs) to achieve Perfect Store execution effortlessly.

Instead of the hassle of sifting through numerous spreadsheets and dashboards for information like compliance percentages in specific locations, you can ask ChatCPG the same question and receive an accurate answer within seconds.

ChatCPG utilises cutting-edge synthetic IR technology, leveraging data sourced from ZIA to analyse crucial shelf Key Performance Indicators (KPIs) such as out-of-stock items, planogram compliance, share of shelf, and shelf availability.

For example, if you ask about specific details like the availability of Pepsi products in a specific branch in Waitrose, Surrey, ChatCPG swiftly scans your data and provides an accurate response within seconds.

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How ChatGPG Helps

ChatCPG elevates ISSU's capabilities by enabling effortless verbalisation of the in-store scene. It goes beyond mere shelf-level inquiries, allowing exploration of the broader store environment and competitor landscape.

By asking strategic questions, you gain insights into the surroundings of your products, empowering informed strategies without guesswork. You can use the technology for important, instant insights on things such as:

• Shelf compliance
• Product availability
• Price Analysis
• Competitor analysis
• Promotional display compliance
• Quality control
• Inventory visibility

With each inquiry, ChatCPG crafts a detailed and precise snapshot, presenting a substantial competitive edge that, when utilised, fosters exponential growth. And the possibilities don't end there! By integrating insights from ZIA with other data sources (such as sales orders and historical sales performance), ChatCPG can seamlessly guide your retail execution team with actionable suggestions. Transition from capturing a few photos to gaining actionable insights in a matter of seconds!

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Ready To Embrace ISSU? Partner With Neurolabs & Transform Your Business

Here at Neurolabs, pioneering ISSU in the retail industry is at the forefront of what we do.

Our technology stands as a catalyst, strategically propelling numerous retail companies towards growth. Leveraging ISSU, we've empowered businesses to identify weaknesses, amplify strengths, and chart a course for success.

To discover how our innovative solutions can drive your business forward, reach out to us today. We're eager to collaborate and propel your journey towards retail excellence.

At Neurolabs, we are revolutionising in-store retail performance with our advanced image recognition technology, ZIA. Our cutting-edge technology enables retailers, field marketing agencies and CPG brands to optimise store execution, enhance the customer experience, and boost revenue as we build the most comprehensive 3D asset library for product recognition in the CPG industry.